基于客户消费心理的个性化女装高级定制设计  

Advanced Customization of Personalized Women's Wear based on the Consumer Psychology

作　　者：尹德燕[1,2] 胡萍 YIN Deyan;HU Ping(College of Fashion Engineering,Jiangxi Institute of Fashion technology,Nanchang 330201,China;Jiangxi Modern Garment Engineering Technology Research Center,Nanchang 330201,China)

机构地区：[1]江西服装学院服装工程学院,江西南昌330201 [2]江西省现代服装工程技术研究中心,江西南昌330201

出　　处：《西部皮革》2023年第14期75-77,共3页West Leather

摘　　要：为推动个性化女装高级定制设计的发展,文章分析了个性化高级定制女装购买者的消费心理,讨论了个性化高级定制女装设计中需要考虑的因素和设计的实现方法,以期望能够为从事个性化女装高级定制设计工作的人员提供一定的理论参考。In order to promote the development of the advanced customization of personalized women's wear,the article analyzes the clientele's consumer psychology,discusses the factors that need to be considered in the design and the realization method of it,in order to provide some theoretical reference for the designers.

关 键 词：个性化女装 高级定制 客户心理 定制设计 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]