都市生态旅游者的生态意向分析——以苏州市白塘生态植物园为例  

The Ecological Consciousness of Urban Eco-tourists——A Case Study of Baitang Ecological Botanical Garden in Suzhou City

作　　者：王金莲[1] Wang Jinlian(School of Tourism,Huangshan University,Huangshan 245041,China)

机构地区：[1]黄山学院旅游学院,安徽黄山245041

出　　处：《黄山学院学报》2023年第4期26-31,共6页Journal of Huangshan University

基　　金：安徽省高等学校人文社会科学研究重点项目(SK2021A0643);安徽省高校优秀青年人才支持计划项目(gxyq2022082);黄山学院人才启动项目(2021xskq005)。

摘　　要：通过对苏州市白塘生态植物园的实地调查,以现有文献中严格生态旅游者作为参照对象,从旅游动机、生态意识、环境态度和管理倾向四个方面分析都市生态旅游者生态意向特征。结果显示,在旅游动机方面,都市生态旅游者学习性和环境保护性动机明显低于严格生态旅游者;在生态意识方面,都市生态旅游者只是基于表层,而能够真正反映其意识水平的潜在生态意识还需进一步激发;在环境态度方面,“生物中心论”倾向并不明显,对减少环境破坏、保持原生态环境缺少责任感及自我约束能力;在管理倾向方面,更倾向于接受柔性化的间接管理措施。基于此,提出针对性的对策,以期提升都市生态旅游者的生态意向,实现都市内生态旅游地的可持续发展。Based on the field investigation of Baitang Ecological Botanical Garden in Suzhou city and the current concept of“strict eco-tourists”as the reference object,this paper analyzes the characteristics of ecological consciousness of urban eco-tourists from four aspects:tourism motivation,ecological awareness,environmental attitude and management tendency.The results show that,in terms of tourism motivation,the learning motivation and environmental protection motivation of urban eco-tourists are obviously lower than that of strict eco-tourists.In terms of ecological consciousness,urban eco-tourists are only based on the surface,but the potential ecological consciousness which can truly reflect their level of consciousness needs to be stimulated.In terms of environmental attitude,the tendency of“anthropocentrism”is not obvious,and the sense of responsibility and self-restraint to reduce environmental damage and maintain the original ecological environment are lacking.In terms of management tendency,they are more inclined to accept flexible indirect management measures.Based on this,the paper puts forward some countermeasures to enhance the ecological consciousness of urban eco-tourists and realize the sustainable development of urban eco-tourism destinations.

关 键 词：都市生态旅游者 严格生态旅游者 生态意向 

分 类 号：F592.7[经济管理—旅游管理]