黔东南施洞苗族服饰图腾符号研究及其在文创产品中的应用  

Research on the Totem Symbol of Miao Costume in Qiandongnan Shidong and Its Application in Cultural and Creative Products

作　　者：张环平 胡瑞波[2] ZHANG Huanping;HU Ruibo(Art Institute,Guizhou Normal University,Guiyang 550001,China;School of International Tourism&Culture,Guizhou Normal University,Guiyang 550001,China)

机构地区：[1]贵州师范大学美术学院,贵州贵阳550001 [2]贵州师范大学国际旅游文化学院,贵州贵阳550001

出　　处：《西部皮革》2023年第12期102-105,共4页West Leather

基　　金：贵州省研究生科研基金立项课题“黔东南苗族服饰图腾符号在文化创意产品中的应用研究”(黔教合YJSKYJJ[2021]094)研究成果。

摘　　要：黔东南苗族图腾符号是苗族人民智慧的结晶,面对时代的快速发展,传统文化迎来转型的契机。研究以黔东南施洞苗族服饰图腾符号的文创产品设计为中心,将苗族图腾符号进行创新设计,通过设计手段将民族文化转化为喜闻乐见的文化创意产品,更迎合年轻化的消费方式。主要采取实地考察、设计案例分析的研究方法,对收集的图腾符号进行总结归纳,以最具有代表性的苗龙图腾进行文创产品设计研究,完成图腾在红包中创新转化。通过黔东南苗族图腾在文创产品的应用,传承和保护民族传统优秀文化,同时给消费群体带来独特的审美体验。The totem symbol of the Miao people in Qiandongnan is the crystallization of the wisdom of the Miao people.Facing the rapid development of The Times,the traditional culture ushered in the opportunity of transformation.This study focuses on the design of cultural and creative products of miao costume totem symbol in Qiandongnan Shidong,aiming to innovate the miao totem symbol,to transform the national culture into popular cultural and creative products through design means,and to cater to the younger consumption mode.The research methods of field investigation and design case analysis are mainly adopted to summarize the collected totem symbols,and to study the design of cultural and creative products with the most representative miaolong totem,so as to complete the innovative transformation of the totem in the red envelope.Through the application of Qiandongnan Miao totem in cultural and creative products,the excellent traditional national culture is inherited and protected,and the unique aesthetic experience is brought to the consumer groups.

关 键 词：黔东南苗族 施洞服饰 苗族图腾符号 文创设计 

分 类 号：TB472[一般工业技术—工业设计] TS941.742.8[轻工技术与工程—服装设计与工程]