Analysis of the Operation Mode of Quzhou Haidilao Hotpot Based on the Marketing Theory of 4Cs  

作　　者：ZENG Xin-ming YUAN Zhi-qian 

机构地区：[1]Quzhou University,Quzhou,China

出　　处：《US-China Foreign Language》2023年第7期267-273,共7页美中外语（英文版）

基　　金：This paper was sponsored by the following projects:Multi-modal Discourse Analysis of the Quzhou Government Affairs New Media(Grant No.202111488039).

摘　　要：The 4Cs reset the four basic elements of the marketing mix with consumer demand as the guide.It emphasizes that companies should first put the pursuit of customer satisfaction in the first place,rather than deciding on sales channel strategies from the perspective of the company,and finally,they should also implement effective marketing communication with consumers in mind.Recently,the“service”of Haidilao Hotpot has had a bad reputation,and more and more consumers are complaining that the“service”of Haidilao Hotpot is plummeting.With the increasing number of negative comments from netizens,we studied and understood the 4Cs theory and proposed improvement strategies for the current situation of its operation under the guidance of 4Cs theory.We learn the application of 4Cs theory by analyzing the operation strategy of Quzhou Haidilao Hotpot restaurant,and deepen the learning and understanding of the theory from practice.

关 键 词：Haidilao Hotpot the Marketing Theory of 4Cs marketing research SERVICE 

分 类 号：F42[经济管理—产业经济]