互联网时代汉字字源文化的传播途径探析  

Analysis on the Transmission Channels of Chinese Character Etymology Culture in the Internet Era

作　　者：贺子娟 覃健 韩立辉 邹伟林[1] HE Zijuan;QIN Jian;HAN Lihui;ZOU Weilin(Changsha University,Changsha Hunan,410005,China)

机构地区：[1]长沙学院,湖南长沙410005

出　　处：《文化创新比较研究》2023年第17期62-67,共6页Comparative Study of Cultural Innovation

基　　金：长沙学院大学生创新创业项目“文化视域下对外汉字教学字源语境与数字新媒体融合研究”(项目编号:042200131)。

摘　　要：与传统的信息传播方式相比,由互联网推动形成的信息传播具有信息海量化和碎片化、用户多元化和非专业化、体验交互性和个性化较强等特点。结合互联网信息传播的特点和汉字字源文化的图画性、故事性和系统性特征,可知使用短视频、休闲类小游戏和大众化文化课程等3种传播途径具有较高的合理性和可行性。该文针对汉字字源文化的转化率问题和商业效益问题,给出了校企合作开发横向项目、引入知识分享平台的营销模式、对字源文化知识进行梯级产出等解决思路,试图为汉字字源文化的研究与传播开拓新的思路,在社会层面上实现汉字字源文化的文化价值和经济效益的最大化。Compared with the traditional information dissemination methods,the information dissemination promoted by the Internet has the characteristics of quantification and fragmentation of the information sea,user diversification and non-specialization,and strong experience interactivity and personalization.Combining the characteristics of Internet information dissemination and the pictorial,story and systematic characteristics of Chinese character etymology culture,we believe that the use of three communication channels,such as short videos,casual mini games and popular cultural courses,is highly reasonable and feasible.Aiming at the conversion rate and commercial benefits of Chinese character etymology culture,we give school-enterprise cooperation to develop horizontal projects,introduce a marketing model of knowledge sharing platform,and cascade output of character culture knowledge,etc.,in an attempt to open up new ideas for the research and dissemination of Chinese character etymology culture,and maximize the cultural value and economic benefits of Chinese character etymology culture at the social level.

关 键 词：汉字字源文化 文化传播途径 汉字文化学 短视频 休闲类小游戏 大众文化课程 

分 类 号：H12[语言文字—汉语]