万物互联视角下定制游OTA平台的服务设计探析  

ANALYSIS ON SERVICE DESIGN OF THE CUSTOMIZED TOUR OTA PLATFORM FROM THE PERSPECTIVE OF THE INTERNET OF EVERYTHING

作　　者：石梓微 鲍懿喜[1] 

机构地区：[1]江南大学设计学院

出　　处：《设计》2023年第16期38-41,共4页Design

基　　金：国家社会科学基金艺术学一般项目“社会学视野下当代中国工业设计的综合发展趋势研究”(批准号:20BG129)。

摘　　要：文章旨在对万物互联下OTA平台定制游的服务设计进行系统分析,挖掘定制游寻找新场景和服务优化的可能性。结合传统模式下的服务设计要素、方法和原则,以OTA平台定制游“5G+AI”的发展特征为基点,对其服务触点、原则、场域因万物互联模式发生的变化进行探析。针对OTA平台定制游提出“技术驱动下实现‘定制-出游-分享’全流程的服务触点设计”“定制游利益相关者的复杂性、互换性、双向性特征”“定制游场域的跨终端整合设计和情感塑造”3个服务设计特征。为定制游服务设计优化提供创新思路。This paper comprehensively analyzes the service design of customized tours on OTA platforms from the perspective of the Internet of Everything,explores the possibility of finding new scenarios and service optimization for customized tours.After combining the elements,methods and principles of service design in the traditional mode,and with the development feature of"5G+AI"of OTA platform customized tour as the base,exploring the changes in service touch-point,service principle,and service field due to the Internet of Everything model.Based on the Internet of Everything proposing changes in service design,it proposes three features:“Realizing the service touch-point design of the whole process of‘customize-travel-share’driven by technology”,“The complexity,interchangeability,and bidirectional characteristics of customized tour stakeholders”,“Cross-terminal integrated design and emotional fields for customized tours”.Proposing innovative ideas for customized tour service design optimization.

关 键 词：万物互联 服务设计 定制游 在线旅游代理平台(OTA平台) 设计研究 

分 类 号：TB47[一般工业技术—工业设计]