基于水族节庆文化的用品叙事-感性意象设计方法  

THE METHOD OF PRODUCT NARRATIVE-PERCEPTUAL IMAGE DESIGN BASED ON SUI ETHNIC FESTIVAL CULTURE

作　　者：韦广波 杨勤[1] 

机构地区：[1]贵州大学

出　　处：《设计》2023年第16期100-103,共4页Design

基　　金：贵州省科技计划项目(黔科合支撑[2021]396)。

摘　　要：现如今,流行以产品为载体传播民族文化的产品设计,但同质化、低质化现象也日趋严重,设计者在民族文化产品设计时多以主观理解去设计,导致了作品叙事设计时叙事表达不充分、模糊和偏向时有发生。为解决这一问题,本文提出一种基于水族节庆文化的用品叙事-感性意象的设计方法,首先,通过甄选设计载体和提取叙事主题;其次,对叙事文化要素进行实验、解析,甄选出文化要素,解决同质化和低质化问题;接着运用感性因子分析及模糊评价法甄选感性意象要素,解决作品叙事表达不充分、模糊和偏向的问题;最后,进行设计创作验证本设计方法的可行性。该方法为民族文化用品设计提供有效的知识辅助,为以文化造型的设计提供相关策略。Nowadays,it is popular to use products as the carrier to spread national culture in product design,but the phenomenon of homogeneity and low quality is becoming increasingly serious.Designers design ethnic culture products with subjective understanding,resulting in inadequate narrative expression,ambiguity and bias in narrative design.In order to solve this problem,this paper proposes a the method of product narrative-perceptual image design based on Sui ethnic festival culture.Firstly,the design carrier is selected and the narrative theme is extracted.Secondly,the cultural elements of narrative culture are tested and analyzed,and the cultural elements are selected to solve the problem of homogeneity and low quality.Secondly,perceptual factor analysis and fuzzy evaluation are used to select perceptual image elements and solve the problems of inadequate,fuzzy and biased narrative expression.Finally,the feasibility of this design method is verified by design creation.This method provides effective knowledge assistance for the design of national cultural articles and relevant strategies for the design of cultural shapes.

关 键 词：节庆文化 叙事设计 感性意象 设计方法 文化产品 

分 类 号：TB472[一般工业技术—工业设计]