基于品牌设计下的商业展示空间色彩分析研究——以苹果和华为上海旗舰店为例  

RESEARCH ON COLOR ANALYSIS OF COMMERCIAL DISPLAY SPACE BASED ON BRAND DESIGN--TAKE APPLE AND HUAWEI SHANGHAI FLAGSHIP STORES AS EXAMPLES

作　　者：李沁婷 杨明刚[1] 

机构地区：[1]华东理工大学艺术设计与传媒学院

出　　处：《设计》2023年第16期148-151,共4页Design

摘　　要：文章从品牌设计的角度出发,结合苹果、华为上海旗舰店的实例,对品牌手机商业展示空间色彩的应用现状及特征进行分析归纳和总结,以期对今后的品牌手机商业展示空间的色彩设计具有一定的参考价值。在实地调研的基础上,研究上海南京东路苹果、华为旗舰店的整体空间色彩设计,从空间主题色彩、建筑外立面色彩、界面色彩、照明灯光色彩和家具材质色彩5个维度入手,改善品牌手机商业展示空间色彩设计的同质化问题,为未来品牌手机商业展示空间的系统化、个性化、本土化、多元化设计提供新思路,将品牌的独有风格与特色融入商业展示环境中。From the perspective of brand design,combined with the examples of Apple and Huawei flagship stores in Shanghai,this paper analyzes and summarizes the application status and characteristics of color in brand mobile phone commercial display space,to have reference value for the color design of brand mobile phone commercial display space in the future.Based on field research,study the overall space color of Apple and Huawei flagship stores on East Nanjing Road in Shanghai,and improve the homogenization of color design of brand mobile phone commercial display space from five dimensions:theme color,building facade color,interface color,lighting color and furniture material color,so as to provide new ideas for the systematic,personalized,localized and diversified design of brand mobile phone commercial display space in the future,Integrate the unique style and characteristics of the brand into the business display environment.

关 键 词：品牌设计 商业展示空间 空间色彩 品牌手机 旗舰店 

分 类 号：TU972.2[建筑科学—建筑设计及理论]