从东风商用车品牌体验中心窥探全价值链转型  

Exploring the Transformation of the Entire Value Chain from the Dongfeng Trucks Brand Experience Center

作　　者：崔柳青 

机构地区：[1]不详

出　　处：《商用汽车》2023年第3期29-31,共3页Commercial Vehicle

摘　　要：在瞬息万变的数字经济时代,传统的企业运营模式已经无法满足市场的需求,不断地适应市场需求、抓住机遇转型升级,才是企业勇立潮头的重要保证。作为国内重卡企业的先行者,东风商用车立足当下环境,展望未来市场趋势,积极探索从传统制造型企业向科技服务型智造企业转型的路径,而东风商用车品牌体验中心所提供的体验,则可以被称作探索之路上的一段温暖旅程。Dongfeng Trucks Brand Experience Center is a comprehensive experience center that integrates product display,brand communication,and sales services.It has realized a comprehensive link from brand to value to"digital"through key actions such as digital transformation and process optimization.This article will discuss the transformation and upgrading of Dongfeng Trucks by introducing the digital transformation,process optimization and other full value chain transformation measures of Dongfeng Trucks Brand Experience Center.

关 键 词：品牌体验 企业转型 展望未来 转型升级 东风商用车 企业运营模式 市场趋势 探索之路 

分 类 号：F42[经济管理—产业经济]