移动音乐信息浏览行为的影响因素:基于眼动实验的实证研究  

The Influencing Factors of Mobile Users’Music Browsing Behavior:An Empirical Study Based on Eye Tracking Experiments

作　　者：王琳[1] 姬铮 邱均平 Wang Lin;Ji Zheng;Qiu Junping(Chinese Academy of Science and Education Evaluation,Hangzhou Dianzi University,Hangzhou 310018;Idea Brothers(Tianjin)Brand Management Company,Tianjin 300308)

机构地区：[1]杭州电子科技大学中国科教评价研究院,杭州310018 [2]艾迪兄弟(天津)品牌管理有限公司,天津300308

出　　处：《图书情报工作》2023年第16期52-63,共12页Library and Information Service

基　　金：国家社会科学基金重点项目“健康中国战略下信息贫困群体的健康焦虑及疏导行动研究”(项目编号:21ATQ005)研究成果之一。

摘　　要：[目的/意义]通过眼动实验探究移动用户音乐信息浏览行为的影响因素,为移动用户提高浏览行为的效率、app设计者优化可浏览性功能与服务提供理论依据。[方法/过程]选择情境和领域知识两个主要变量,研究在不同情境下领域知识水平对音乐信息浏览行为的影响。在眼动实验中将被试分为高领域知识水平组和低领域知识水平组,要求其按指定的任务浏览基于网易云音乐app修改的音乐信息,对浏览的眼动数据进行统计分析。[结果/结论]研究发现,在兴趣驱动情境下,高领域知识组和低领域知识组被试的信息浏览行为不存在显著差异;而在任务驱动情境下,两组被试的信息浏览行为存在显著差异。研究表明,在兴趣驱动情境下,用户的领域知识水平不会对其信息浏览行为产生影响;在任务驱动情境下,高领域知识水平的用户能够通过浏览更快速获取目标信息。[Purpose/Significance]This paper explores the influencing factors of music browsing behavior of mobile users through eye movement experiments.This research can help mobile users improve their browsing efficiency,and provide a theoretical basis for music app designers to optimize the design and service of browsability.[Method/Process]The study chose context and domain knowledge as two main factors and studied their impacts of domain knowledge level on music information browsing behaviors in different situations.In the eye movement experiments,participants with musical learning experiences were divided into high-rating and low-rating groups representing high-level and low-level domain knowledge.In the experiments,they were requested to browse the music information based on the Netease cloud music app according to the assigned task requirements.The eye movement data of browsing was analyzed statistically.[Results/Conclusion]The results showed that in the interest-driven context,there is no significant difference in browsing behavior between the high-rating and low-rating users.In contrast,in the task-driven context,there is a significant difference in the browsing behavior between the two groups.Our findings indicate that users’domain knowledge level does not affect their browsing behavior in the interest-driven context.In the task-driven context,users with a high domain knowledge level can quickly acquire target information through browsing.

关 键 词：领域知识 浏览行为 眼动实验 情境 音乐app 

分 类 号：G250[文化科学—图书馆学]