人工智能赋能体育产业高质量发展的应用场景与推进策略  

Application Scenarios and Promotion Strategies of Artificial Intelligence Empowering High Quality Development of the Sports Industry

作　　者：任波 REN Bo(School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]上海体育学院经济管理学院,上海200438

出　　处：《西安体育学院学报》2023年第3期296-305,共10页Journal of Xi'an Physical Education University

基　　金：国家社会科学基金后期资助项目(22FTYB010)。

摘　　要：人工智能作为新型数字技术,在“技术-经济”范式下呈现出渗透性、协同性、替代性、创新性等特征。人工智能赋能体育产业高质量发展能够在体育信息传媒、体育用品销售、体育场馆服务、体育用品制造、体育竞赛表演、体育健身休闲、体育教育与培训等方面,催生出新的应用场景。当前,人工智能赋能体育产业高质量发展存在着成本高与技术应用不足并存、数据采集难与监管难并存、专业人才短缺与培养渠道不畅并存、体育应用场景创新不足与应用效果不佳并存等问题。提出应当加强对体育产业领域应用人工智能技术的扶持,搭建适用于人工智能应用的工业互联网体育服务平台,多措并举加快体育产业领域人工智能相关专业人才培养,形成与体育市场需求相匹配的人工智能应用场景。As a new type of digital technology,artificial intelligence is characterized by permeability,synergy,substitution and innovation under the technology-economy paradigm.AI which empowers the high-quality development of the sports industry can lead to new application scenarios in sports information media,sports goods sales,sports venue services,sports goods manufacturing,sports competition performance,sports fitness and leisure,sports education and training,etc.Currently,the high-quality development of the artificial-intelligence-enabled sports industry is characterized by the coexistence of high cost and insufficient technology application,the coexistence of data collection and supervision difficulties,the coexistence of talent shortage and poor training channels in the field of artificial intelligence related to the sports industry,and the coexistence of insufficient innovation and poor application effects in sports application scenarios.It is necessary to increase support for the application of artificial intelligence technology in the sports industry,building an industrial Internet sports service platform suitable for artificial intelligence applications,taking multiple measures to increase the cultivation of AI related professionals in the sports industry,and forming Al application scenarios that match the needs of the sports market.

关 键 词：人工智能 体育产业 高质量发展 “技术-经济”范式 数字化发展 

分 类 号：G80-052[文化科学—运动人体科学]