生物育种产业种子市场的特点和营销风险问题分析  

Analysis on Marketing Status and Risk Prevention of China's Seed Market

作　　者：吕盾[1] Lü Dun(Shanxi Vocational&Technical College of Finance&Trade,Taiyuan,030006)

机构地区：[1]山西财贸职业技术学院,太原030006

出　　处：《分子植物育种》2023年第17期5746-5750,共5页Molecular Plant Breeding

基　　金：2022年济南哲学与社会科学项目(JNSK22C18)资助。

摘　　要：本研究探讨了生物育种产业种子市场的特点和营销风险问题。在生物育种产业中,种子市场具有技术密集性、多元化需求、知识产权保护和商业化周期长等特点。同时,营销风险包括技术传播风险、市场风险、法律和政策风险以及品质风险等。针对这些特点和风险问题,本研究提出了建立品牌和知名度、技术合作与创新、监管合规和知识产权保护、市场调研和需求预测等营销策略的启示和建议。未来的研究方向包括市场趋势分析和新兴技术对种子市场的影响。本研究对于生物育种企业制定有效的营销策略和推动产业发展具有重要的参考价值。This study explores the characteristics and marketing risks of the seed market in the biotech breeding industry.In the biotech breeding industry,the seed market exhibits characteristics such as technological intensity,diversified demand,intellectual property protection,and long commercialization cycles.Additionally,marketing risks include technological dissemination risks,market risks,legal and policy risks,and quality risks.To address these characteristics and risks,this paper proposes insights and suggestions for marketing strategies,including building brands and reputation,fostering technological collaboration and innovation,ensuring regulatory compliance and intellectual property protection,and conducting market research and demand forecasting.Future research directions include analyzing market trends and examining the impact of emerging technologies on the seed market.This study provides valuable insights for biotech breeding companies in formulating effective marketing strategies and driving industry development.

关 键 词：生物育种 种子市场 营销风险 技术合作 市场趋势分析 

分 类 号：F324.6[经济管理—产业经济] F274