后疫情时代旅行社发展现状与转型研究——以山东聊城市为例  

Study on the development status and transformation of tourism agencies in the post epidemic era——a case study of Liaocheng City,Shandong Province

作　　者：宋亚男 陈亚颦[1] Song Yanan;Chen Yapin(Geography Department of Yunnan Normal University,Kunming 650500)

机构地区：[1]云南师范大学地理学部,昆明650500

出　　处：《北方经贸》2023年第8期144-146,共3页Northern Economy and Trade

基　　金：国家自然科学基金项目(41561034)。

摘　　要：新冠疫情的暴发使诸多行业发展缓慢甚至停滞,其中对旅游行业的影响尤为显著。后疫情时代,旅行社作为旅游业的龙头企业面临诸多困境。文章以聊城市为例,对后疫情时代旅行社发展现状、面临的困境进行分析,并从四个方面提出旅行社转型策略。The outbreak of COVID-19 has slowed or even stagnated many industries,with a particularly significant impact on the travel industry.In the post-epidemic era,travel agencies,as leading enterprises in the tourism industry,are facing many difficulties,taking Liaocheng City as an example,analyzing the development status and difficulties faced by travel agencies in the post-epidemic era,and proposing the transformation strategy of travel agencies from four aspects.

关 键 词：后疫情时代 旅行社 聊城市 

分 类 号：F592.7[经济管理—旅游管理]