B站弹幕语言体现的用户群体心理特征  

Analysis of User-group-psychology From Video Barrage Language of Bilibili

作　　者：李锦新 Li Jinxin(Hunan University of Science and Technology,Xiangtan,411201)

机构地区：[1]湖南科技大学,湘潭411201

出　　处：《语言与文化研究》2022年第4期174-181,共8页Language and Culture Research

摘　　要：自2009年首家弹幕视频网站成立以来,弹幕这一舶来品以新奇的形式迅速进入大众视野,也引发了学界对其文化价值和商业价值的讨论。经过分析B站弹幕的文本特征,可以发现弹幕语言呈现的风趣幽默、陪伴感强等效果,这些语言效果表面上得益于文学修辞,实际上是认知语言学中的隐喻和转喻机制在起作用。分析弹幕语言能够由表及里地认识到用户的群体心理。弹幕语言特征中体现的用户群体心理,既包括弹幕发送者和观看者的基础需求,也包括用户的身份认同和群体归属心理。这一迷群的文化狂欢现象,背后是宅文化的兴起与流行,青少年“微语言”的使用热潮等社会原因。对这些现象的研究可以满足不同圈层的用户需求,及时发现并规范亚文化中的非理智行为,同时可以从弹幕的运行机制中总结出优秀的网络社区交流模式,促进“弹幕文化”这一亚文化与主流文化良好交流,为主流文化的发展注入青春活力。Video barrage entered China as an imported product and quickly came on video software and live broadcasting platforms after the popularity of subculture video websites,which is an important and positive impact of subculture on mainstream culture in the era of group communication.By analyzing the text characteristics of bullet screen video barrage in Bilibili,we can show the presentation effect of video barrage and the reasons for this effect.The user-group-psychology embodied in the video barrage language features does not only include the basic needs of the video barrage sender and viewer,but also the user's identity and group belonging psychology.Behind the Cultural Carnival phenomenon of this fan group are social phenomena such as the rise and popularity of house culture and the upsurge of teenagers’use of“micro language”.

关 键 词：弹幕语言 群体传播 B站 

分 类 号：G20[文化科学—传播学]