成都市工业遗产旅游品牌塑造策略初探  

Study on Brand Building Strategy of Chengdu Industrial Heritage Tourism

作　　者：肖晓 李悦 谢丽辉 唐浩 XIAO Xiao;LI Yue;XIE Lihui;TANG Hao(College of Tourism and Urban-Rural Planning,Chengdu University of Technology,Chengdu 610059,Sichuan,China;Sichuan Provincial Department of Culture and Tourism,Chengdu 610051,Sichuan,China;China Communications Construction Co.Ltd.,Beijing 100088,China)

机构地区：[1]成都理工大学旅游与城乡规划学院,四川成都610051 [2]四川省文化和旅游厅,四川成都610059 [3]中国交通建设集团有限公司,北京100088

出　　处：《四川旅游学院学报》2023年第5期51-56,共6页Journal of Sichuan Tourism University

基　　金：成都市科技项目“成都市工业遗产创新开发与保护路径研究”,项目编号:2020-RK00-00426-ZF;成都公园城市示范区建设研究中心项目“基于POE的成都市工业遗产改造后评价研究”,项目编号:GYCS2022-YB004。

摘　　要：工业遗产旅游是一种正在焕发无限活力的新兴旅游形式。作为三线建设时期的重要投资城市,成都市因此保留下了众多工业遗址。但据调查发现,公众对成都市工业遗产旅游的感知度偏低。因此,通过塑造工业遗产旅游品牌,促进成都市工业遗产旅游的发展,显然非常必要。通过实地调研、问卷调查结合文献研究,文章阐述了成都市工业遗产旅游发展现状,分析了工业遗产旅游品牌缺乏的原因,进而提出相应的策略。Industrial heritage tourism is a new form of tourism,which is glowing with infinite vitality.As an important investment destination during the Third Front Construction,Chengdu has retained many industrial sites.However,the public s perception of Chengdu s industrial heritage tourism is low.Therefore,it is necessary to promote the development of industrial heritage tourism in Chengdu by shaping the industrial heritage tourism brand.Based on field investigation,questionnaire survey,and literature research,this paper expounds on the current situation of industrial heritage tourism development in Chengdu,analyzes the reasons for the lack of industrial heritage tourism brands,and puts forward corresponding strategies.

关 键 词：工业遗产 遗产旅游 三线建设 品牌塑造 

分 类 号：F592[经济管理—旅游管理]