论视觉传达设计中夸张手法的运用  

On the use of exaggeration in visual communication design Project Teaching

作　　者：何莲娣 Liandi He(Stanford International University,Thailand)

机构地区：[1]斯坦福国际大学,泰国曼谷10700

出　　处：《教育技术与创新》2023年第3期122-127,共6页Journal of Educational Technology and Innovation

摘　　要：进入现代社会,视觉传达设计的影响力愈益彰显。而夸张手法的运用,为视觉传达设计的艺术美注入了浓郁的感情色彩,使作品更具吸引力,造成强烈的视觉效果,无疑是令作品增辉添色的关键所在。文章主要深入论述了夸张手法在视觉传达设计中的五种表现形式、功能以及视觉传达设计中夸张的本质,同时从感性和理性两个方面论述了如何在视觉传达设计中正确地运用夸张手法。设计师在运用夸张手法时必须充分了解夸张手法的夸张性与真实性的关系,把握好夸张手法在视觉传达设计中运用的“度”,找到感性和理性的契合点,才能使夸张手法更好地服务于视觉传达设计,否则就会产生消极的传播效果。he impact of visual communication design has become increasingly influential in modern society.Exaggerated techniques inject a strong emotional color into the artistic beauty of visual communication design,making the work more appealing and causing a strong visual effect,which is without a doubt the key to adding color to the work.This paper mainly discusses the five forms of expression and function of exaggeration in visual communication design,the essence of exaggeration in visual communication design,and how to correctly use exaggeration techniques in visual communication design from the two perspectives of sensibility and rationality.Designers must fully understand the relationship between the exaggeration and authenticity of exaggerated techniques when using exaggerated techniques,grasp the"degree"of exaggerated techniques in visual communication design,and find the convergence of sensibility and rationality,so that exaggerated techniques can better serve visual communication design,otherwise it will produce negative communication effects.

关 键 词：视觉传达设计 夸张手法 广告设计 适度 失度 

分 类 号：J524[艺术—艺术设计]