基于Z世代特征的网生纪录片的圈层参与和创新——以《守护解放西第三季》为例  

The Circle Participation and Innovation of Online Student Documentaries Basedon Generation Z Characteristics:The Case of "Guarding and Liberating the Jiefangxi Road Season 3"

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作  者:崔柳[1] 周邦在 吴道锷 CUI Liu;ZHOU Bangzai;WU Dao'e(Network and New Media Department,Ningde Normal University,Ningde 352100;Social Integration Media Center,Mindong Daily,Ningde 352100;Ningde Evening News Agency,Ningde 352100,Fujian,China)

机构地区:[1]宁德师范学院网络与新媒体系 [2]闽东日报社融媒体中心 [3]宁德晚报社,福建宁德352100

出  处:《惠州学院学报》2023年第4期80-84,101,共6页Journal of Huizhou University

基  金:中共福建省委统战部B类人文社科项目课题(TB22114s)。

摘  要:纪录片从诞生之日起,从传播平台到内容创作都深深地打上了时代烙印。新媒体时代网生纪录片契合了Z世代的心理和信息接受特点,在内容、渠道、传播形式上不断创新,既做到了优质作品的出圈,也丰富了网民的网络生活。通过分析Z世代的圈层参与受众心理特征转变,对纪录片《守护解放西第三季》进行解读。片子在叙事模式与平台风格深度融合;视听呈现多维场景带来立体式的感官感染力;人物书写纵深与泛化等方面都有明显的创新特征。不管形式如何多元,优质内容的底线依然必须坚守,以期讲好中国故事、传播主流价值观。Since its inception,documentaries have been deeply imprinted with the times,from communication platforms to content cre‐ation.In the era of new media,online student documentaries are in line with the psychological and information accessing characteristics of Generation Z,they constantly innovate in content,channels,and communication forms,not only achieving high-quality works in the market,but also enriching the online life of netizens.By analyzing the changes in audience psychological characteristics of Generation Z's circle participation,this paper interprets the documentary"Guarding and Liberating the West Season 3".The film deeply integrates narrative mode with platform style;The audiovisual presentation of multidimensional scenes brings a three-dimensional sensory ap‐peal;There are obvious innovative features in the depth and generalization of character writing.No matter how diverse the form may be,the bottom line of high-quality content must be adhered to in order to tell the story of China well and spread the mainstream values.

关 键 词:网生纪录片 Z世代 圈层 创新 

分 类 号:G21[文化科学—新闻学]

 

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