乡村古镇型旅游目的地语言景观研究——以安徽省三河古镇为例  

The Linguistic Landscape of Ancient Town Tourist Destinations-A Case Study of Sanhe Ancient Town in Anhui Province

作　　者：方舒 冯娟[1,2] 李星明 FANG Shu;FENG Juan;LI Xing-ming(College of Urban and Environmental Science,Central China Normal University,Wu-han,Hubei 430079;Wuhan Branch of China Tourism Academy,Wuhan,Hubei 430079;Key Laboratory for Geographical Process Analysis&Simulation Hubei Province,Central China Normal University,Wuhan,Hubei 430079)

机构地区：[1]华中师范大学城市与环境科学学院,湖北武汉430079 [2]中国旅游研究院武汉分院,湖北武汉430079 [3]华中师范大学地理过程分析与模拟湖北省重点实验室,湖北武汉430079

出　　处：《安徽农业科学》2023年第16期116-121,共6页Journal of Anhui Agricultural Sciences

基　　金：国家自然科学基金面上项目“城乡要素交互作用下乡村公共文化空间的建构过程与机制研究:以江汉平原为例”(42071170);教育部人文社会科学研究规划基金项目“长江经济带城市滨水公共游憩空间生产的过程、机制与效应研究”(19YJA840018)。

摘　　要：语言景观是旅游目的地社会文化的重要组成部分,也是探究旅游对东道主社区影响的重要窗口。采用问卷调查、半结构化访谈和图像记录等方法,以安徽省三河古镇为案例地,对其语言景观进行了调研与探讨。从语言景观的生产者和阅读者两个角度出发,探讨语言景观在语言标识中的呈现和语言的选择。首先,随着旅游业的发展,三河古镇语言标识的多语言特征显著,规范汉字(即简体字)标识占主导地位,繁体字和英文标识占比较大。其次,官方语言标识和私人语言标识均受到政策规定限制,语言景观的整体协调度高,但私人语言标识的个性特征更加突出。第三,游客对古镇的语言标识整体满意度较高,而当地居民对古镇的语言标识满意度一般。随着旅游的发展,乡村古镇的地方性需在更加多元活跃的环境中构造,在多方主体的博弈下,语言景观这一文化系统的演变有待深入研究。The linguistic landscape is an important part of the social culture of tourist destinations and an important window to explore the im⁃pact of tourism on the host community.In this study,questionnaire survey,semi⁃structured interview and image recording were used to explore the linguistic landscape of Sanhe Ancient Town in Anhui Province.This paper discusses the presentation and choice of language landscape in language sign from the perspective of producer and reader of language landscape.First of all,with the development of tourism,the language signs of Sanhe Ancient Town are characterized by multiple languages.Standardized Chinese characters dominate,while traditional Chinese characters and English are more dominant.Secondly,both official and private signs are regulated by the policy,and the overall coordination of the linguistic landscape is high,but the latter is more diversified under the premise of compliance with the regulations.Thirdly,tourists are generally satisfied with the language signs of ancient towns,while local residents are generally satisfied with the language signs of ancient towns.With the development of tourism,globalization and localization are intertwined,and the locality of rural ancient towns needs to be con⁃structed in a more diverse and active environment.Under the game of multiple subjects,the evolution of the cultural system of language land⁃scape needs to be further studied.

关 键 词：语言景观 社会文化 旅游影响 三河古镇 

分 类 号：F32[经济管理—产业经济] K901[历史地理—人文地理学]