MG动画在晋剧服饰推广中的优势及应用策略研究  

Research on the Advantages and Application Strategies of MG Animation in Shanxi Opera Costume Promotion

作　　者：张文君 ZHANG Wenjun(Shanxi Engineering and Technology Vocational University,Jinzhong 030619,China)

机构地区：[1]山西工程科技职业大学,山西晋中030619

出　　处：《西部皮革》2023年第16期19-21,共3页West Leather

摘　　要：我国非物质文化遗产晋剧在传播与发展存在着诸多问题,包括没有跟上时代发展潮流;远离城市市场的同时也逐渐失去农村市场;盲目商业化导致晋剧在当代社会的认同感不强,发展受到了一定程度的限制等。文章将当下发展迅速的MG动画艺术与受大众青睐的戏曲服饰相结合,探究MG动画在晋剧服饰推广中的优势及具体应用方法,为新时期晋剧的传播与发展进行探究并提供一定的理论参考。There are many problems in the dissemination and development of intangible cultural heritage Shanxi Opera in our country,including failing to keep up with The Times,lost the urban and the rural market at the same time,and the unreasonable commercialization decreases the cultural identity of Shanxi Opera in modern society,and impedes the development of Shanxi Opera.Based on it,the article combines the flourishing MG animation art with the popular opera costumes,explores the advantages and specific application methods of MG animation in the promotion of Shanxi Opera costumes,and explores and provides certain theoretical reference for the communication and development of Shanxi Opera in the new period.

关 键 词：MG动画 晋剧 戏剧服饰 传统文化的传承与发展 

分 类 号：J825[艺术—戏剧戏曲] J218.7[文化科学—传播学] G206