月份牌元素在现代织物设计中的跨界应用  

Cross Boundary Application of Calendar Elements in Modern Fabric Design

作　　者：刘新月 孙淑银 邱夷平 LIU Xinyue;SUN Shuyin;QIU Yiping(School of Textile and Clothing,Quanzhou Normal University,Quanzhou 362000,China)

机构地区：[1]泉州师范学院纺织与服装学院,福建泉州362000

出　　处：《西部皮革》2023年第16期112-114,共3页West Leather

摘　　要：月份牌作为特定时代的产物,记录了当时的社会风俗、审美情趣、时代韵律。因此以老上海月份牌作为主要研究对象,将画中装饰图案进行归纳分析,从代言人、代言产品、装饰底纹等方面入手对图案进行转化;从文化背景、社会风俗、流行趋势等角度对月份牌广告画进行研究,分析画中装饰图案所传达出的装饰效果和艺术内涵;以装饰图案为蓝本进行再设计,创造出可以运用于现代时尚生活的纹样,应用于纺织产品中,也是月份牌广告画从平面到纺织品纹样设计的一个跨界运用。As a product of a specific era,records the social customs,aesthetic taste,and rhythm of the time.Therefore,taking the old Shanghai calendar as the main research object,the decorative patterns in the paintings are summarized and analyzed,and the patterns are transformed from aspects such as endorsers,endorsement products,and decorative patterns;Conduct research on calendar advertising paintings from the perspectives of cultural background,social customs,and popular trends,and analyze the decorative effects and artistic connotations conveyed by the decorative patterns in the paintings;Redesign based on decorative patterns to create patterns that can be applied to modern fashion life,and apply them to textile products.It is also a cross-border application of calendar advertising from flat to textile pattern design.

关 键 词：月份牌元素 现代织物设计 跨界运用 

分 类 号：TS105.1[轻工技术与工程—纺织工程]