“互联网+”背景下汽车营销模式探析  

Analysis of Automobile Marketing Model under the Background of “Internet +”

作　　者：刘玉 Liu Yu

机构地区：[1]南昌汽车机电学校,江西省南昌市330043

出　　处：《时代汽车》2023年第17期151-153,共3页Auto Time

摘　　要：信息时代的来临使各行各业都出现了颠覆性变革,人们开始通过互联网传递信息,网络销售极大的便捷了人们的生活方式,很多企业也抓住市场发展趋势结合“互联网+”的背景搭建全新营销模式。汽车作为人们日常生活当中的出行工具,人们在购买前会通过各种途径了解汽车的各种信息,而互联网就成为了消费者了解汽车信息的一扇窗口,很多车企也抓住这一机遇,借互联网平台推动汽车营销,借助互联网平台与消费者进行沟通交流,结合一对一的针对性服务有效提高车企的市场竞争力,使很多嗅得市场先机的企业有效扩展了销售市场。本文我们就结合“互联网+”分析了新时代的汽车营销模式,希望能够为相关领域的工作人员提供一定参考。The advent of the information age has made all walks of life have appeared subversive changes,people began to transmit information through the Internet,online sales greatly facilitate people's lifestyle,and many enterprises also seize the market development trend combined with the“Internet+”background to build a new marketing model.Cars as a means of travel in people's daily life,people will understand the various information of the car through various channels before buying,and the Internet has become a window for consumers to understand car information,many car companies also seize this opportunity,use the Internet platform to promote car marketing,with the help of the Internet platform to communicate with consumers,combined with one-to-one targeted services to effectively improve the market competitiveness of car companies,so that many enterprises that smell the market opportunity effectively expand the sales market.In this article,we analyze the automobile marketing model in the new era in combination with“Internet+”,hoping to provide some reference for workers in related fields.

关 键 词：互联网+ 汽车 营销模式 

分 类 号：F42[经济管理—产业经济]