Business Model Analysis of Shunxiang Hazelnut Planting Cooperative Using the Business Model Canvas  

作　　者：Jing Li Chunying Wang 

机构地区：[1]Department of Economic Management,Jilin Agricultural Science and Technology University,Jilin 132101,Jilin Province,China

出　　处：《Proceedings of Business and Economic Studies》2023年第4期26-29,共4页商业经济研究（百图）

基　　金：2019 Jilin Province College Students'Science and Technology Innovation"Research on the Construction and Promotion Path of Xilangzhen Brand under the Background of Rural Revitalization"(Project number:S2021111439056)。

摘　　要：Agricultural cooperatives serve as typical entities within the agricultural sector of China and encounter common representative challenges during their growth.This study employs the business model canvas theory to analyze the profit and business models of the Shunxiang Hazelnut Planting Cooperative while clarifying its ongoing developmental hurdles.By addressing pivotal concerns the paper puts forth branding suggestions and outlines future developmental directions.

关 键 词：Business model Business model canvas Shunxiang Hazelnut Planting Cooperative 

分 类 号：F32[经济管理—产业经济]