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作 者:仲采薇 单孟孟 Zhong Caiwei;Shan Mengmeng(Jiangsu University,Zhenjiang,Jiangsu,212013)
机构地区:[1]江苏大学,江苏镇江212013
出 处:《市场周刊》2023年第9期187-190,共4页Market Weekly
基 金:江苏大学2021年大学生实践创新训练计划省级一般项目(项目编号:202210299024Z)。
摘 要:“大众创业,万众创新”背景下,创业已成为解决大学生就业问题的重要路径。然而,当前大学生创业意愿仍不高,发生创业行为的比例较低。因此,探讨创业教育、创业环境等因素对大学生创业意愿的影响机制,对促进大学生创业尤为重要。基于风险感知、创业态度、自我效能为中介,从创业教育、环境视角构建并验证了创业意愿的影响机制模型。研究结果显示创业教育、创业环境经由风险感知、创业态度与自我效能的完全中介效应对大学生创业意愿产生积极的正向作用。Under the background of“mass entrepreneurship and innovation”,entrepreneurship has become an important path to solve the employment of college students.However,the willingness of college students to start a business is still not high,and the proportion of entrepreneurial behavior is low.Therefore,it is especially important to explore the influence mechanism of entrepreneurship education and entrepreneurial environment on college students'willingness to start a business.Based on risk perception,attitude,and self-efficacy as mediators,we constructed and validated a model of the influence mechanism on entrepreneurial intention from the perspectives of entrepreneurship education and environment.It was found that entrepreneurship education and entrepreneurial environment have significant positive effects on entrepreneurial intention exclusively through the mediating effects of attitude,risk perception,and self-efficacy.
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