基于数字正义视角的福利损益算法议价及向善治理研究  

Research on welfare loss and profit algorithm bargaining and good governance from the perspective of digital justice

作　　者：郭欣 GUO Xin(Faculty of Business,City University of Macao,China Macao 999078)

机构地区：[1]澳门城市大学商学院,中国澳门999078

出　　处：《价格月刊》2023年第7期1-6,共6页

基　　金：珠海市社科基金项目“珠海市社科联2021年度项目”(编号:2021YBC179);2021年珠海社科联项目“关于珠海市涉澳家庭服务需求调研情况报告”。

摘　　要：企业借助算法技术挖掘消费者信息数据,提高产品议价能力,结合自由推进市场实现利益最大化,但这并不代表消费者剩余也会下降。转换成本需要借助优势算法形成技术壁垒,进而锁定消费者,强化企业初期竞争。针对互联网平台价格歧视行为,由于福利效应的不确定性以及执法程序尚未明确,因此,从数字正义视角分析福利损益算法议价及向善治理,通过分析大数据价格歧视、企业定价以及社会福利效应,基于数字正义视角作为基础,研究治理问题。通过向善治理数字经济的提出,确保大数据经济时代的公平性、公正性,符合道德伦理可持续发展的要求。Enterprises use algorithm technology to obtain consumer information and data,improve product bargaining power,and achieve profit maximization in combination with free market promotion.However,this does not mean that consumer surplus will decline.Conversion cost requires the advantage algorithm to form technical barriers,so as to lock consumers and strengthen the initial competition of enterprises.As for the price discrimination behavior of Internet platforms,due to the uncertainty of welfare effect and unclear law enforcement procedures,this paper analyzes welfare loss and profit algorithm bargaining and good governance from the perspective of digital justice,analyzes big data price discrimination,enterprise pricing and social welfare effects,and studies governance issues from the perspective of digital justice.By proposing good governance of digital economy,we can ensure fairness and impartiality in the era of big data economy and meet the requirements of sustainable development of morality and ethics.

关 键 词：数字正义 福利损益 向善治理 算法议价 

分 类 号：F726[经济管理—产业经济]