数字赋能我国龙狮文化国际化传播的途径、困境及策略  

The Paths,Dilemmas,and Strategies of Digitally Empowering the Internationalization of Dragon and Lion Culture in China

作　　者：赵波[1] 王晓景 陆红江 ZHAO Bo;WANG Xiao-jing;LU Hong-jiang(School of Physics,Guizhou Minzu University,Guiyang 550025;School of Preparatory Education,Guizhou Minzu University,Guiyang 550025;Guizhou Institute of Technology,Guiyang 550003,China)

机构地区：[1]贵州民族大学体育学院,贵州贵阳550025 [2]贵州民族大学预科教育学院,贵州贵阳550025 [3]贵州理工学院,贵州贵阳550003

出　　处：《遵义师范学院学报》2023年第4期152-155,共4页Journal of Zunyi Normal University

基　　金：贵州省教育厅大学生创新创业训练项目,省级一般项目(S202114440059)。

摘　　要：文章运用文献资料、归纳分析等方法,在数字赋能视域下研究我国龙狮文化国际化传播的路径。数字赋能我国龙狮文化国际化传播的途径有:创新多元化传播方式;构建多元化传播平台;联合多元化传播媒介。当前,我国龙狮文化国际化传播存在的困境有:传播体系、内容与目标受众需求存在偏差;对外传播主体话语权有待加强;传播模式单一,覆盖面有限;传播内容的多样性、精准性和有效性不足;传播渠道局限,海外受众对我国数字文化的认同感有待加强;互联网技术应用水平有待提高。基于此,提出了加强龙狮文化国际化传播的策略:加强龙狮文化宣传;利用新媒体平台;建立良好互动关系;构建创新传播模式;形成“治理体系”+“文本框架”;促进“精品化”。The article uses methods such as literature review and inductive analysis to study the path of international dissemination of dragon and lion culture in China fromthe perspective of digital empowerment.The ways digital empowerment enables the international dissemination of dragon and lion culture in China include:innovating and diversifying communication methods;building a diversified communication platform;combining diversified communication media.At present,the difficulties in the international communication of dragon and lion culture are as following:there is deviation in communication system,content,and target audience needs;there are limited communication channels so that overseas audiences’sense of identification with China’s digital culture needs to be streng-thened;the application level of internet technology needs to be improved.Based on this,this article proposes strategies to strengthen the international communication of dragon and lion culture:strengthening the promotion of dragon and lion culture,utilizing new media platforms,establishing good interactive relationships,constructing innovative communication models,forming a“governance system”+“text framework”;abd promoting the“refinement”of products.

关 键 词：数字赋能 龙狮文化 国际化 传播 策略 

分 类 号：G206[文化科学—传播学] J722.214[艺术—舞蹈] J722.215