大型网络聚集促销诱发前瞻性情绪的心理语言机制  

The psycholinguistic mechanism of large-scale online sales promotion inducing future-oriented emotions

作　　者：卢长宝 王啊婷 卢翠眉 LU Changbao;WANG Ating;LU Cuimei(School of Economics and Management,Fuzhou University,Fuzhou 350108,China)

机构地区：[1]福州大学经济与管理学院,福州350108

出　　处：《心理科学进展》2023年第9期1595-1610,共16页Advances in Psychological Science

基　　金：国家社会科学基金重点项目(21AGL017)。

摘　　要：基于心理语言学与前事实思维、前瞻性情绪等理论,本研究以条件限制与物质激励组合呈现出的条件句式为切入点,通过探索前瞻性情绪发生的认知前情,正性前瞻性情绪的占优机制,条件性与激励性促销词汇在诱发前瞻性情绪上的分工机制,辅助性促销词汇在诱发前瞻性情绪上的强化机制,复杂折扣句子的表层与深层结构在影响前瞻性情绪上的框定机制,以及多种促销诱因组合在影响前瞻性情绪上的效用衰减机制,在丰富现有理论的同时,总结大型网络聚集促销的传播设计原理及其在诱发前瞻性情绪上的心理语言机制。Based on psycholinguistics and theories of prefactual thinking and future-oriented emotions,this research takes conditional clause presented by the combination of conditional limitations and material incentives as a point of penetration to explore six psycholinguistic mechanisms of large-scale online sales promotion inducing future-oriented emotions,including(1)the cognitive antecedents of future-oriented emotions,(2)the dominant mechanism of positive future-oriented emotions,(3)the distinctive mechanism of the conditional and the incentive promotional words in inducing future-oriented emotions,(4)the strengthening mechanism of auxiliary words in inducing future-oriented emotions,(5)the framing mechanism of complex discounts’surface and deep structures in influencing future-oriented emotions,and(6)the attenuation mechanism of the combination of various promotional inducements in influencing future-oriented emotions.While enriching existing theories,this research summarizes the communication design principles of the large-scale online sales promotion and the psycholinguistic mechanisms of how it induces consumers’future-oriented emotions.

关 键 词：大型网络聚集促销 前瞻性情绪 心理语言学 前事实思维 条件句式 

分 类 号：B849[哲学宗教—应用心理学] F713.55[哲学宗教—心理学]