基于服装领域的新兴颜色词语研究  

Research on Emerging Color Words in the Field of Clothing

作　　者：林美含 Lin Meihan(Shenzhen University)

机构地区：[1]深圳大学

出　　处：《色彩》2023年第7期96-100,共5页Fashion Color

摘　　要：近年来,以淘宝为代表的网购平台迅速兴起,线上服装市场快速发展,服装领域的颜色词语也随之进入井喷式增长阶段,大量“新奇”的颜色词语进入消费者视野,丰富和扩充了现代汉语颜色词的数量和类型。通过详细分析搜集到的900个新兴服装颜色词语,发现在市场与语言类推机制的作用下,新兴颜色词语与传统颜色词相比,具有描写维度与颜色搭配更多元、标色语素依赖度低、抽象程度高、带有感情色彩等特点,同时,也不可避免地出现了语义透明度低、语义重复、颜色标准不统一等问题。In recent years,with Taobao as the representative of the rapid rise of online shopping platform,the rapid development of the online clothing market,color words in the field of clothing also entered the spurt growth stage,a large number of"novel"color words into the consumer's vision,enrich and expand the number and type of modern Chinese color words.Through detailed analysis of 900 emerging clothing color words collected,it is found that under the action of market and language analogy mechanism,compared with traditional color words,the emerging color words have the characteristics of more diversified description dimension and color collocation,less dependence on color morpheme,higher degree of abstraction,with emotional color,etc.At the same time,It is also inevitable to have problems such as low semantic transparency,semantic repetition and disunity of color standards.

关 键 词：新兴颜色词语 服装领域 构词方式 语义透明度 

分 类 号：H136[语言文字—汉语]