新媒体艺术视域下木活字印刷技艺的数字化传播设计  

Digital Communication Design of Wooden Movable Type Printing Technology from the Perspective of New Media Art

作　　者：严磊[1] 陈霞 杨旺功[1] 何晴 YAN Lei;CHEN Xia;YANG Wanggong;HE Qing(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院,北京102600

出　　处：《北京印刷学院学报》2023年第8期41-45,共5页Journal of Beijing Institute of Graphic Communication

基　　金：北京印刷学院校级项目基于3D全息投影技术打造沉浸式餐厅的应用研究(项目编号:Ec202214);北京印刷学院横向项目儿童研学(非遗类)文创设计开发(合同编号:HXDK2022014)研究成果。

摘　　要：数字时代下,以新媒体艺术赋能中华优秀传统文化的创新融合发展,已经成为非遗文化数字化传播设计大势所趋。本文以传播印刷文化历史、技术工艺为本,以新媒体艺术独特视角为切入点,结合具体创新设计实践案例,阐述了如何借助新媒体艺术赋能活字印刷文化遗产的数字化传播设计。In the digital era,the innovative integration and development of China's excellent traditional culture empowered by new media art has become the general trend of digital communication and design of intangible cultural heritage.This article is based on the history and technological process of dissemination of printing culture,taking the unique perspective of new media art as the starting point,and combining specific innovative design practice cases,expounds how to use new media art to empower the digital communication design of movable type printing cultural heritage.

关 键 词：木活字印刷 新媒体艺术 数字化传播设计 

分 类 号：G206.2[文化科学—传播学]