自媒体环境下饲料企业市场营销思路的转变  

Transformation of marketing ideas of feed enterprises in the context of self media

作　　者：孙竟译[1] SUN Jingyi(Xuchang Vocational Technical College,Xuchang,Henan Province 461000,China)

机构地区：[1]许昌职业技术学院,河南许昌461000

出　　处：《中国饲料》2023年第16期150-153,共4页China Feed

摘　　要：自媒体环境下,饲料企业的市场营销渠道得到了扩展,有利于通过低成本和灵活多样的营销活动助力饲料企业的可持续发展。为此,面对自媒体给市场营销活动带来的诸多便利,饲料企业要积极转变市场营销思路,以多样化的策略提高饲料企业的市场营销水平,在实现饲料产品促销的同时提高饲料企业的经济效益。In the context of self media,the marketing channels of feed enterprises have been expanded,which is conducive to promoting the sustainable development of feed enterprises through low~cost and flexible marketing activities.To this end,in the face of the many conveniences that self media brings to marketing activities,feed enterprises should actively change their marketing ideas,improve their marketing level with diversified strategies,and improve the economic benefits of feed enterprises while promoting feed products.

关 键 词：自媒体 饲料企业 市场营销 思路 

分 类 号：F3[经济管理—产业经济]