计算政治宣传的负面舆论效应及应对之策  

Negative Public Opinion Effect of Computational Political Propaganda and its Countermeasures

作　　者：王海稳 李灵 WANG Haiwen;LI Ling(School of Marxism,Hangzhou Dianzi University,Hangzhou Zhejiang 310018,China)

机构地区：[1]杭州电子科技大学马克思主义学院,浙江杭州310018

出　　处：《杭州电子科技大学学报（社会科学版）》2023年第4期47-52,共6页Journal of Hangzhou Dianzi University：Social Sciences

基　　金：国家社会科学基金重点项目(21AKS016)。

摘　　要：计算政治宣传是一种西方国家新兴的意识形态传播工具,近年来以虚假账户、政治机器人等形式被广泛运用在网络舆论的政治宣传中。目前计算政治宣传展现出分裂社会舆论,影响政府舆情判断,排挤主流意识形态发声空间等诸多负面舆论效应。计算政治宣传的治理路径选择包括以马克思主义为核心,坚持党领导下统合政治宣传的舆论环境,完善主流意识形态的数字沟通平台,打造主流媒体的宣传产品以激发宣传部门的内生动力。Computational political propaganda is an emerging ideological communication tool,which has been widely used in the political propaganda of online public opinion in recent years in the form of fake accounts and political bots in the western countries.At present,the computational political propaganda exhibits many negative public opinion effects such as splitting the social opinion,influencing the government public opinion judgment,and crowding out the space for mainstream ideological voices.The governance path for computational political propaganda includes taking Marxism as the core,adhering to the public opinion environment of unified political propaganda under the leadership of the CPC,improving the digital communication platform of mainstream ideology,and creating propaganda products of mainstream media to stimulate the endogenous power of propaganda departments.

关 键 词：政治宣传 计算宣传 风险防范 治理路径 

分 类 号：D64[政治法律—政治学]