动漫元素在国风品牌服装设计中的应用与融合  

The Application and Integration of Animation Elements in the Clothing Design of National Fashion

作　　者：秦杨 钱梦舒 QIN Yang;QIAN Mengshu(Zhengzhou Technical College,Zhengzhou 450001,China)

机构地区：[1]郑州职业技术学院,河南郑州450001

出　　处：《鞋类工艺与设计》2023年第16期12-14,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着社会的快速发展,人们对美学的要求越来越高,在衣着上更加注重服装设计的个性化和创意化。由此,动漫元素开始走进人们视野,充满动漫元素的国风服装设计,能够用其独特的造型和色彩搭配调动消费者的消费能力,特别是青年群体的购买欲望,在推动国风品牌服装设计和制造的过程中,也能够同步带动动漫衍生行业的发展。基于此,本文针对动漫元素在国风品牌服装设计中的应用与融合进行探究,以期通过动漫元素的有效融合,推动国风服装品牌的创新发展。With the rapid development of society,people's demands for aesthetics are becoming increasingly high,and they are paying more attention to the personalization and creativity of clothing design.As a result,animation elements began to come into people's view.Guofeng costume design,full of animation elements,can use its unique shape and color matching to mobilize consumer spending power,especially the purchase desire of young people,and can simultaneously drive the development of animation derivative industry in the process of promoting Guofeng brand costume design and manufacturing.Based on this,this article explores the application and integration of animation elements in the design of national style clothing brands,with the aim of promoting the innovative development of national style clothing brands through the effective integration of animation elements.

关 键 词：动漫元素 国风服装设计 应用与融合 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]