国潮插画在招贴海报中的应用研究  

China-Fashion the Application Study of Illustration in the Poster

作　　者：仲煦龄 孙蕊钰 ZHONG Xuling;SUN Ruiyu(Yangzhou University,Yangzhou 225000,China;Jiangsu Engineering Vocational and Technical College,Nantong 226007,China)

机构地区：[1]扬州大学,江苏扬州225000 [2]江苏工程职业技术学院,江苏南通226007

出　　处：《鞋类工艺与设计》2023年第16期72-74,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文主要介绍了国潮插画的含义、概念在现代社会的价值体现和在招贴海报中的应用,其中涉及平面设计、公益海报中的应用和插画要素分析。国潮插画在平面海报中的应用能够使平面海报变得更加有趣、生动,更加直观地向大众传递出中国文化和艺术中所蕴含的魅力,并且能够增强大众对中国传统文化的认知。本文介绍了3张不同的国潮插画海报,以电脑手绘技法融合两岸三地地理、建筑、人文等因素,展示了不同城市地域之间的文化交融。This paper mainly introduces the meaning and concept of China-fashion illustration,value embodiment in modern society and application in posters,which involves graphic design,application in public welfare posters and analysis of illustration elements.China-fashion the application of illustration in flat posters can make graphic posters more interesting and vivid,more intuitively convey the charm of Chinese culture and art to the public,and can enhance the public's cognition of traditional Chinese culture.This paper introduces three different China-fashion illustration posters,using computer hand-painted techniques to integrate the geography,architecture,culture and other factors,showing the cultural integration between different cities and regions.

关 键 词：国潮插画 海报设计 插画设计 

分 类 号：J51[艺术—艺术设计]