元宇宙与体育融合发展的结构性障碍及纾解路径  

The Structural Obstacles of a Metaverse-Sports Fusion and Paths to Alleviate Them

作　　者：黄诚胤[1] 屈秦沁 张真源 黄锡生[1] HUANG Chengyin;QU Qinqin;ZHANG Zhenyuan;HUANG Xisheng(Chongqing University,Chongqing 400044,China;School of Artificial Intelligence Law,Southwest University of Political Science and Law,Chongqing 401120,China)

机构地区：[1]重庆大学,重庆400044 [2]西南政法大学人工智能法学院,重庆401120

出　　处：《体育科学》2023年第3期14-25,共12页China Sport Science

基　　金：国家社会科学基金重大项目(21ZDA091);重庆市社会科学规划项目(2022NDYB190)。

摘　　要：元宇宙作为近年来世界各地数字产业发展的重要方向,与体育之间有着天然的契合性与融通性。在元宇宙与体育融合发展的逻辑结构中,作为推动元宇宙与体育融合发展关键性要素的数据与数字技术却受制于即有社会治理结构的制约,表现出了元宇宙体育数据要素的市场化困境与“元宇宙体育技术”的技治化困境。为了保障元宇宙与体育融合发展的稳定、持久和健康:一是保障元宇宙体育数据要素的市场化价值,明确元宇宙体育数据要素在不同法律主体之间的利益分配规则,构建以分类分级、确权登记和数据中介为核心的元宇宙体育数据要素交易机制;二是以尊重共同体的意识为基础,兼顾元宇宙与体育融合发展过程中经济与价值的平衡,强化价值共识的形成机制,完善“元宇宙体育技术”的“科技+法律”二元共治体系“、政府+市场+社群”三元共治格局以及技术适用的标准化制度。The metaverse,being a significant direction in the digital industry’s global development in recent years,naturally aligns with and intertwines with the realm of sports.However,within the logical structure of the fusion of the metaverse and sports,data and digital technology,as the crucial elements that drive this fusion,are restricted by the constraints of existing social governance structures.This leads to challenges such as the commercialization dilemma of metaverse sports data components and the technical governance hurdles faced by“metaverse sports technology.”To ensure a stable,enduring,and healthy fusion of the metaverse and sports,two primary strategies are proposed:(a)safeguarding the commercial value of metaverse sports data elements,clearly defining the rules for distributing the interests of metaverse sports data elements among different legal entities,and developing a mechanism for trading metaverse sports data elements that centers around categorization,classification,rights registration,and intermediaries.(b)rooting in a spirit of community respect,striking a balance between economic and value considerations during the fusion process of the metaverse and sports,strengthening the formation of a consensus on values,enhancing the dual-governance system of“technology+law”for metaverse sports technology,establishing a tri-governance model of“government+market+community,”and refining standardized systems for the application of technology.

关 键 词：元宇宙 数字体育 融合发展 区块链 法治保障 

分 类 号：G80-05[文化科学—运动人体科学]