移动数字媒体生态中谣言的生成原因、传播特征及应对措施  

Analysis of the Causes of Rumour Generation,Dissemination Characteristics and Countermeasures in the Mobile Digital Media Ecosystem

作　　者：仲启飞 ZHONG Qifei(Jiangsu Radio and Television Station,Nanjing 210008,China)

机构地区：[1]江苏省广播电视总台,江苏南京210008

出　　处：《中国有线电视》2023年第9期54-57,共4页China Digital Cable TV

摘　　要：移动数字媒体生态中,谣言的传播呈现出病毒化特征,破坏力实现几何倍增。解析移动数字媒体生态中的谣言传播,阐述谣言生成原因和传播特征,论述谣言传播的新模式和特点,探讨谣言应对和管控措施。In the mobile digital media ecology,the spread of rumors demonstrates the characteristics of virality,and the destructive power has been multiplied geometrically.By analyzing the rumor dissemination in the mobile digital media ecology,and explaining the reasons for rumor generation and dissemination characteristics,we can discuss the new mode and characteristics of rumor dissemination,then explore rumor response and control measures.

关 键 词：移动数字媒体 谣言 信息失衡 病毒化特征 监管机制 

分 类 号：G206[文化科学—传播学]