以生活体验的浓缩与美学表现:住宅产品展示区的研究视角  

The Concentration and Aesthetic Expression of Life Experience:The Research Perspective of the Residential Product Exhibition Area

作　　者：陈彦 Yan Chen(Guangdong Boyi Architectural Design Institute Co.,Ltd.,Foshan,Guangdong,528000,China)

机构地区：[1]广东博意建筑设计院有限公司,广东佛山528000

出　　处：《工程设计与施工》2023年第9期10-12,共3页Engineering Design and Construction

摘　　要：住宅产品展示区作为房地产开发商吸引购房者的重要场所,其设计和布局对购房者的决策和购买意愿有着重要影响。论文以生活体验的浓缩与美学表现为视角,通过对住宅产品展示区进行深入研究,探讨其在引导购房者情感体验、提升产品价值上的潜力和策略。通过对相关文献的综述和实地考察,结合美学和心理学理论,分析住宅产品展示区的设计原则和方法,并提出相应的建议和改进措施,以期为开发商提供参考和指导。As an important place for real estate developers to attract home buyers,the design and layout of the residential products exhibition area have an important impact on the buyers’decision-making and purchase intention.From the perspective of the concentration and aesthetic expression of life experience,this paper discusses the potential and strategies of guiding home buyers’emotional experience and improving product value through further research on the residential product exhibition area.Through the review and field investigation of relevant literature,combined with aesthetic and psychological theory,the design principles and methods of residential products display area are analyzed,and put forward corresponding suggestions and improvement measures,in order to provide reference and guidance for developers.

关 键 词：住宅产品展示区 生活体验 美学表现 购房决策 设计原则 

分 类 号：F29[经济管理—国民经济]