都市新型农业经营主体绿色生产行为及影响因素研究——基于Logit-ISM模型的实证分析  

Study on green production behavior and its influencing factors of new agricultural business entities in metropolitan areas-Empirical analysis based on Logit-ISM model

作　　者：李智彬 杨德利[1] 刘增金[2] 张孝宇 俞美莲[2] LI Zhibin;YANG Deli;LIU Zengjin;ZHANG Xiaoyu;YU Meilian(College of Economics and Management,Shanghai Ocean University,Shanghai 201306,China;Shanghai Academy of Agricultural Sciences,Shanghai 201403,China)

机构地区：[1]上海海洋大学经济管理学院,上海201306 [2]上海市农业科学院,上海201403

出　　处：《上海农业学报》2023年第4期1-9,共9页Acta Agriculturae Shanghai

基　　金：国家自然科学基金项目(71603169);上海市哲学社会科学规划课题(2019EG1004);上海市政府发展研究中心项目(2019-A-023);上海市科委“科技创新行动计划”软科学研究项目(22692110600)。

摘　　要：基于上海市510份新型农业经营主体的调查数据,构建Logit-ISM模型,探究影响新型农业经营主体进行绿色生产的因素,深入挖掘各关键因素之间的关系与层次结构。结果表明:新型农业经营主体对绿色生产行为有较强的倾向性;在影响绿色生产行为的3个层次因素中,表层直接影响因素中的地理标志呈显著负向影响,加工出售则相反;中层间接影响因素中的市场销售问题、绿色生产认知、收购商质量要求、绿色技术掌握、政府补贴和经营主体类别呈显著正向影响;深层根源影响因素种植规模呈显著正向影响。据此,提出了完善绿色技术推广培训体系、改善绿色农产品产销对接问题和加强扶持力度等政策建议。Based on the survey data of 510 new agricultural business entities in Shanghai,a Logit-ISM model was constructed to explore the key factors influencing the green production behavior of new agricultural business entities,and to deeply explore the relationship and hierarchy of each key factor.The results showed that the new agricultural business entities had a strong tendency towards green production behavior.Among the 3 factors that affect the green production behavior,the geographical indication of the surface level direct influencing factors had a significant negative impact,while processing and sales had the positive impact.The market sales issues,green production awareness,quality requirements of purchasers,mastery of green technology,government subsidies,and business entity types of the middle level indirect influencing factors had a significant positive impact;the planting scale of deep level influencing factor had a significant positive impact.Based on the research results,policy recommendations such as improving the extension and training system of green technology,improving productionmarketing linkage of green agricultural products,and enhancing government support were proposed.

关 键 词：新型农业经营主体 绿色生产 行为选择 都市现代农业 Logit-ISM模型 

分 类 号：F303[经济管理—产业经济]