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作 者:彭洋 甘雨洋 吴雨桐 金刚[1] PENG Yang;GAN Yuyang;WU Yutong;JIN Gang(Physical Education Department of Northeastern University,Shenyang 110819,Liaoning,China)
出 处:《辽宁体育科技》2023年第5期1-5,共5页Liaoning Sport Science and Technology
摘 要:2022年北京冬奥会的成功举办,为我国冰雪旅游产业带来了新的发展契机。作为新兴体育产业的重要组成部分,冰雪旅游业凭借其独特的冰雪资源拥有较大的消费市场。运用文献资料法,通过PEST分析模型,从政治、经济、社会、技术四个维度对我国现有冰雪旅游产业进行研究。结果表明:我国冰雪旅游产业尚存在产业链不完善、产品供需不合理、二次消费不足、冰雪资源分布区域和消费主力区域地域交错呈现、安全事故频发等问题。并提出针对性发展路径:打造循环化产业链、优化供给服务、重塑体育文化+冰雪特色旅游小镇、开展“北冰南展,北雪南移”活动、强化冰雪运动安全保障机制。旨在为“冷资源”发挥其独有的热度,带动我国冰雪经济的腾飞,最终促进我国冰雪旅游产业的蓬勃发展提供参考。The successful holding of the 2022 Beijing Winter Olympics has brought a new development opportunity to China’s ice and snow tourism industry.As an important part of the emerging sports industry,ice and snow tourism has a large consumer market with its unique ice and snow resources.By using the methods of literature,logical analysis and PEST analysis model,this paper studies the ice and snow tourism industry from the four dimensions of politics,economy,society and technology.The results show that there are still some problems in China’s ice and snow tourism industry,such as imperfect industrial chain,unreasonable product supply and demand,insufficient secondary consumption,staggered distribution of ice and snow resources and main consumption areas,and frequent safety accidents.In response to this,a new development path is proposed:to build a circular industrial chain,optimize supply services,reshape sports culture+ice and snow tourism towns,carry out the“North ice exhibition to the south,North snow to the south”activity,and strengthen the security mechanism of ice and snow sports.It aims to provide reference for“cold resources”to exert its unique heat,drive the take-off of China’s ice and snow economy,and ultimately promote the vigorous development of China’s ice and snow tourism industry.
关 键 词:冰雪旅游产业 PEST分析模型 发展现状 推进策略
分 类 号:G80-05[文化科学—运动人体科学]
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