PCR产品色彩的可持续性与用户感受实验  

Sustainability of PCR Product Color and User Experience Experiment

作　　者：李豫冀 宋文雯[2] 宋立民[1] LI Yu-ji;SONG Wen-wen;SONG Li-min(Academy of Arts&Design,Tsinghua University,Beijing 100083;Colour&Imaging Institute,Art&Science Research Centre,Tsinghua University,Beijing 100083)

机构地区：[1]清华大学美术学院,北京100083 [2]清华大学艺术与科学研究中心色彩研究所,北京100083

出　　处：《湖南包装》2023年第4期10-14,93,共6页

基　　金：清华大学2021年文科双高课题(2021TSGO8202)。

摘　　要：文章旨在通过采用文献查阅、词频分析、问卷调查、专家访谈、案例分析、实验验证的研究方法,分析用户认为的具有可持续感、环保感的使用后回收塑料--PCR(Post Customer Recycled)材料产品的设计色彩。首先通过词频分析的方法,发现灰色、绿色、蓝色的产品外观更符合用户对环保色彩的认知。其次通过问卷调查的方法,发现设计类学生认为“环保”“可持续”的产品应该具有“绿色”“简洁”“粗糙”“轻/软”“朴素”等特征。之后通过专家访谈的方法对已有内容进行补充,通过总结,得出更符合消费者认知的可持续产品的色彩与感受营造方案。最后通过案例分析与实验验证的方法得出色彩样板并且证明PCR材料色彩可持续性的有效性,使之从颜色和肌理的美感中体现环保的概念。The purpose of this article is to analyze post-use recycled plastics--PCR(PostCustomer Recycled)that users think are sustainable and environmentally friendly by using research methods such as literature review,word frequency analysis,questionnaire survey,expert interviews,case analysis,and experimental verification.The design color of the material product.First,through the method of word frequency analysis,it is found that the appearance of gray,green,and blue products is more in line with users'perception of environmental protection colors.Secondly,through the method of questionnaire survey,it is found that design students think that"environmentally friendly"and"sustainable"products should have the characteristics of"green","simple","rough","light/soft"and"simple".Afterwards,the existing content is supplemented by means of expert interviews,and through summarization,the color and feeling creation scheme of sustainable products that is more in line with consumer cognition is obtained.Finally,through the method of case analysis and experimental verification,the color sample is obtained and the effectiveness of the color sustainability of PCR materials is proved,so that it can reflect the concept of environmental protection from the beauty of color and texture.

关 键 词：可持续性 PCR 产品色彩 用户感受 实验 

分 类 号：TB472[一般工业技术—工业设计]