“元宇宙”背景下楚地IP设计研究--以三国人物形象设计为例  

Research on IP Design in Chu under the Background of"Meta-universe":Taking the Image Design of the Three Kingdoms as an Example

作　　者：喻哲昊 刘卷 YU Zhe-Hao;LIU Juan(School of Arts,Hubei University,Wuhan,Hubei,430000)

机构地区：[1]湖北大学艺术学院,湖北武汉430000

出　　处：《湖南包装》2023年第4期123-127,共5页

基　　金：“深度学习--研究阐释二十大精神专项课题”基金:文化生态视域下荆楚“活态”传统礼仪器具的田野调查与文化传承;湖北省高等学校人文社科重点研究基地--湖北大学文化科技融合创新研究中心开放基金重点课题(WK201701);湖北大学研究生思想政治教育工作专项研究课题(2023YGSZ012)。

摘　　要：“元宇宙”作为具有时代代表性的热词,如今得到了业界广泛的关注,并已在多个角度融入了设计领域。NFT是non-fungible token的缩写,中文翻译为非同质化货币。NFT是经常与“元宇宙”一起提及的概念,NFT作为近来新兴的全新文化载体且伴随着非物质文化形态的与日俱增,其背后蕴藏的文化消费有着巨大的需求市场。文章以符号学三分法为理论基础,通过语形、语义、语用3个不同角度归纳IP设计的符号构成,对楚地IP设计中的三国人物形象符号进行分析解读,探索新的符号搭配,构建符合“元宇宙”时代背景下的IP设计,并赋予楚地IP新的时代意义,唤起大众对荆楚传统文化的记忆并吸引更多的投资者关注国内NFT市场。As a representative hot word of The Times,"meta-universe"has been widely concerned by the industry and has been integrated into the design field from many angles.NFT is an abbreviation of non-fungible token,which translates to non-homogeneous currency in Chinese.NFT is a concept often mentioned together with"meta-universe".As a newly emerging cultural carrier,NFT has a huge demand market for cultural consumption with the increasing of non-material cultural forms.Based on the semiotic tripartite theory,this paper summarizes the symbol composition of IP design from three different perspectives:form,semantics and pragmatics,analyzes and interprets the symbols of the three characters in Chu IP design,explores new symbol collocation,builds IP design in line with the era of"meta-universe",and endows Chu IP with new era significance.Arouse the public's memory of Jingchu traditional culture and attract more investors to pay attention to the domestic NFT market.

关 键 词：“元宇宙” 楚地IP设计 NFT 三国人物形象 

分 类 号：J524[艺术—艺术设计]