新型消费发展经验及其实存、形式和本质——基于典型城市和企业案例  

Basic Experience and Several Reflections on the Development of New Consumption——Based on Typical Cities and Enterprise Cases

作　　者：王强[1] WANG Qiang(School of Business,Renmin University of China,Beijing 100872,China)

机构地区：[1]中国人民大学商学院,北京100080

出　　处：《河北学刊》2023年第5期119-131,共13页Hebei Academic Journal

摘　　要：在构建新发展格局、扩大国内需求和建设数字中国的背景下,中国新型消费在过去三年发展迅猛,一些领域走在了世界的前列。在新型消费市场的培育过程中涌现出不少典型城市和企业,通过案例调研及客观、科学和系统的解读分析,可以提炼新型消费的发展特征和规律。研究其实存、形式、本质等,对于加快培育新型消费,打开机制“黑箱”,破解新模式、新业态、新服务发展中的困惑,明确未来趋势,建设强大的国内市场,促进数字经济和实体经济深度融合,具有指导意义。Against the backdrop of building a new development pattern,expanding domestic demand,and building a digital China,China’s new consumption has developed rapidly in the past three years,with some fields leading the world.In the process of cultivating new consumer markets,many typical cities and enterprises have emerged.Through investigation and research,the development characteristics and heterogeneity of new consumption can be extracted.Through studying its special existence,individual form,and unique essence,it is of guiding significance to boost new types of consumption,open up the“black box”of the system,solve the confusion in the development of new models,new formats,and new services,clarify future trends,accelerate the cultivation of new consumption,build a strong domestic market,and promote the deep integration of the digital economy and the real economy.

关 键 词：新型消费 数字化 调查研究 表达主义 

分 类 号：F126.1[经济管理—世界经济]