竞合视阈下众包物流定价决策研究  

Research on Pricing Decision of Crowdsourcing Logistics Services from the Perspective of Competition and Cooperation

作　　者：韩慧瑜 张志清[1] HAN Huiyu;ZHANG Zhiqing(School of Management,Wuhan University of Science and Technology,Wuhan 430065,China)

机构地区：[1]武汉科技大学管理学院,湖北武汉430065

出　　处：《物流科技》2023年第19期14-17,35,共5页Logistics Sci-Tech

基　　金：武汉科技大学人文社会科学高水平培育计划项目(W201805)。

摘　　要：众包物流服务的定价在其未来发展运营中有着极大的影响。文章基于双边市场理论,以众包物流平台与物流服务供应方利润最大化为目标,考虑二者竞争与合作的情况,构建物流服务需求方的效用函数,众包物流平台与物流服务供应方的利润函数,以此为基础探讨了竞合视阈下众包物流服务定价决策模型。研究发现:需求方的组间网络外部性影响平台与供应方的定价及利润;在合作决策情况下,平台对需求方收取注册费升高,利润降低;供应方对物流运输服务费定价降低,利润升高,二者总体利润增加。The pricing of crowdsourced logistics services has a great impact on its future operations.Based on the two-sided market theory,this paper aims to maximize the profit of crowdsourcing logistics platform and logistics service provider,considers the competition and cooperation between the two,constructs the utility function of logistics service demander and the profit function of crowdsourcing logistics platform and logistics service provider,and discusses the pricing decision-making model of crowdsourcing logistics service under the coopetition threshold.It is found that the network externalities between the demand side affect the pricing and profit of the platform and the supply side.In the case of cooperative decision-making,the platform charges higher registration fees to the demander side,and the profit decreases;the supplier's pricing of logistics and transportation service fees decreased,profits increased,and the overall profit of the two increased.

关 键 词：众包物流平台 物流服务供应方 网络外部性 定价决策 

分 类 号：F253[经济管理—国民经济]