社会网络视角下的旅游核心企业地位与国际旅游供应链结构研究——以滇越跨境旅游供应链为例  

Research on Core Enterprise Growth and International Tourism Supply Chain Structure from the Perspective of Social Network——Take Yunnan PRC-Vietnam Cross-border Tourism Supply Chain as an Example

作　　者：马孟丽[1] MA Mengli(Business School,Honghe University,Mengzi 661199,China)

机构地区：[1]红河学院商学院,云南蒙自661199

出　　处：《物流科技》2023年第19期107-112,共6页Logistics Sci-Tech

基　　金：云南省哲学社会科学研究基地重点项目“滇越跨境旅游供应链协同研究”(JD2018ZD08)。

摘　　要：伴随着旅游业的发展,旅游企业之间的竞争已经逐渐演化为供应链之间的竞争,核心企业作为供应链中的信息交换中心、物流调度中心、技术创新中心、资金结算中心和统筹协调中心,是整条供应链运作和管理的中枢。因此,核心企业的发展在一定程度上决定了旅游供应链的发展水平。从社会网络结构的视角出发,通过对滇越跨境旅游供应链中权力网络、契约网络和社会网络的分析,探讨国际旅游供应链中核心企业的凝聚力、影响力和吸引力的问题,对于旅游供应链的核心企业确定和成长具有一定的理论和现实意义,同时“双核心结构”理念的提出更有利于结合旅游业的实际从供应链的角度提升产业竞争实力和服务能力。With the development of tourism,the competition between tourism enterprises has gradually evolved into the competition between the supply chain,the core enterprise as the supply chain information exchange center,logistics scheduling center,technological innovation center,capital settlement center and coordination center,is the operation and management of the whole supply chain center.Therefore,the development of core enterprises determines the development level of tourism supply chain to a certain extent.Starting from the perspective of social network structure,based on the study of power network,contract network and social network in the Yunnan PRC-Vietnam cross-border tourism supply chain,explore the cohesive force,influence and appeal of core enterprises in international tourism supply chain,which has certain theoretical and practical significance for the determination and growth of the core enterprises of tourism supply chain.At the same time,the concept of"dual core structure"is more conducive to enhance the industrial competitiveness and service capacity from the perspective of supply chain.

关 键 词：旅游供应链 核心企业 成长 社会网络结构 

分 类 号：F590.8[经济管理—旅游管理]