网络社会资本与居民创业:以微信使用为例  

Online Social Capital and Resident Entrepreneurship:Taking the Use of WeChat as an Example

作　　者：史宇鹏[1,2] 马艳娜 SHI Yu-peng;MA Yan-na(School of Economics,Central University of Finance and Economics,Beijing 100081,China;China Center for Internet Economy Research,Central University of Finance and Economics,Beijing 100081,China)

机构地区：[1]中央财经大学经济学院,北京100081 [2]中央财经大学中国互联网经济研究院,北京100081

出　　处：《北京交通大学学报（社会科学版）》2023年第3期37-49,共13页Journal of Beijing Jiaotong University(Social Sciences Edition)

基　　金：研究阐释党的十九届五中全会精神国家社科基金重大项目“数字经济与实体经济深度融合的机制与对策研究”(21ZDA032);北京高校卓越青年科学家计划项目(BJJWZYJH01201910034034)。

摘　　要：随着数字时代的到来,网络交流对居民生产和生活日益重要。基于中国综合社会调查(CGSS)2018年的数据,以微信使用情况为例,系统探究网络社会资本对居民创业的影响及可能的作用渠道。结果显示,网络社会资本有助于居民创业,且对发展型创业的影响大于生存型创业。异质性分析表明,网络社会资本对教育水平较低、农村居民、原生家庭社会阶层较低、父亲有过创业经验的居民促进效用更强。机制分析表明,网络社会资本主要通过信息资本机制、便利融资机制以及线下互补机制促进居民创业。With the advent of the digital age,online communication is becoming increasingly important to the production and lives of residents.Based on the 2018 data from the Chinese General Social Survey(CGSS),this paper systematically explores the impact of online social capital on residents’entrepreneurship and possible influencing channels by taking the use of WeChat as an example.The results show that online social capital is helpful to residents’entrepreneurship,and its impact on developmental entrepreneurship is greater than that on survival entrepreneurship.The heterogeneity analysis shows that online social capital has a stronger promotive effect on residents with lower education levels,rural residents,residents whose family of origin is from lower social class,and residents whose father had entrepreneurial experience.Mechanism analysis shows that online social capital mainly promotes residents’entrepreneurship through information capital mechanism,convenient financing mechanism,and offline complementary mechanism.

关 键 词：网络社会资本 创业 微信 信息资本 

分 类 号：F062.9[经济管理—政治经济学]