网络交往“信息茧房”的意识形态效应及其治理  

“Information Cocoon”of Network Communication:Its Ideological Effect and Governance

作　　者：崔春梦 CUI Chun-meng(School of Marxism,Nankai University,Tianjin 300350,China)

机构地区：[1]南开大学马克思主义学院,天津300350

出　　处：《北京交通大学学报（社会科学版）》2023年第3期151-160,共10页Journal of Beijing Jiaotong University(Social Sciences Edition)

摘　　要：伴随我国互联网事业的蓬勃发展,“信息茧房”在我国互联网情境之中出现并对主流意识形态的传播产生了影响。就其生成和发展的脉络来看,“信息茧房”的条件是“回音室效应”也即同质化信息的反复传播,受众被困于同质化信息中从而形成“信息茧房”,其可能的后果就是“群体极化”。“信息茧房”可能会阻碍主流意识形态的社群传播,也为负面信息的群体传播创造了条件,在极端情况下甚至可能导致狂热化的网络舆论事件。为了降低“信息茧房”对主流意识形态传播的负面效应,必须要从思想层面唤醒网民的公民意识,以尽可能消除“茧房”的壁垒,从文化层面针对不同类型的“茧房”进行不同的文化传播,还要从法律层面构建网络监管机构,以保障紧急情况下对信息的及时监管。With the rapid growth of the Internet in China,the“information cocoon”has emerged in the Internet context of China,and has had an impact on the distribution and proliferation of mainstream ideology.The condition for“information cocoon”,from the perspective of its generation and development,is the“echo chamber effect”,that is,the repeated dissemination of homogenized information.When the audience is trapped in the homogenized information,it leads to the formation of the“information cocoon”,which may cause“group polarization”.The“information cocoon”may block the dissemination of mainstream ideology in the community,create conditions for the dissemination of wrong ideas and negative information in the group,and in extreme cases may even lead to fanatical online public opinion events.Thus,to reduce the negative effect of“information cocoon”on the dissemination of mainstream ideology,it is necessary to rouse netizens'civic awareness from the ideological level to eliminate the barriers of“information cocoon”as much as possible,carry out various ideological publicity for different types of“cocoon”from the cultural level,and build network supervision agencies from the legal level so as to ensure the timely supervision of information in emergency cases.

关 键 词：“信息茧房” 网络思想教育 意识形态安全 意识形态网络治理 

分 类 号：C912.3[经济管理] G206[社会学] G41[文化科学—传播学]