“泛文创”视角下公共图书馆文化创意策略实践研究  

Practical Research on the Cultural Creative Strategies in Public Libraries from the Perspective of Big-cultural Creativity

作　　者：周婧妍 王毅[1] Zhou Jingyan;Wang Yi

机构地区：[1]上海大学文化遗产与信息管理学院,上海200444

出　　处：《山东图书馆学刊》2023年第4期89-93,共5页The Library Journal of Shandong

基　　金：2019年度教育部人文社会科学研究青年项目“文化与科技融合视角下公共图书馆文化创意产品开发模式研究(项目编号:19YJC870023)”的研究成果之一。

摘　　要：为推动图书馆文化创意产业的发展与优化,满足读者多元化的文化需求,以理论与实践研究为依据,在图书馆传统文创概念的基础上,探讨并整合当前图书馆新型文化创意形式,提出“泛文创”概念。在此基础上提出泛文创视角下,图书馆文创开发“三强化+两发力”的可持续发展模式,不断强化资源收集机制、创新合作机制、动态管理机制,并注重技术和品牌两大发力点,以期为未来图书馆完善文创产业发展提供借鉴和参考。In order to promote the development and optimization of cultural creative industry of the library and meet the diversified cultural needs of readers,the paper,based on the theoretical and practical research,probes into and integrates the current new cultural creative forms of the library on the basis of traditional cultural and creative concept of the library.At the same time,the paper also puts forward the sustainable development mode of“three-strengthening+two-developing”in the development of library literature and creativity from the perspective of big-cultural creativity,constantly strengthening the mechanism of resource collection,innovation and cooperation,dynamic management,and paying attention to the two main points of technology and brand,with a view to providing reference for the future library to improve the development of cultural and creative industries.

关 键 词：公共图书馆 文化创意形式 泛文创 可持续性发展 

分 类 号：G258.2[文化科学—图书馆学]