基于需要层次理论视角的农业资源旅游开发研究  

On Tourism Development of Agricultural Resources based on Hierarchy of Needs Theory

作　　者：唐丽桂[1] TANG Ligui(Institute ofAgricultural Economy and Rural Development,Chongqing Academy ofAgricultural Sciences,Chongqing 401329)

机构地区：[1]重庆市农业科学院农业经济与乡村发展研究所,重庆401329

出　　处：《兴义民族师范学院学报》2023年第4期44-49,共6页Journal of Minzu Normal University of Xingyi

基　　金：重庆市财政专项资金项目“科技聚集重庆乡村振兴示范:基于2个村庄的试验”(项目编号:NKY-2021AB012)的阶段研究成果

摘　　要：农旅融合是提升农业综合效益的重要途径,不仅拓展了农业多功能性,也加速了农业资源的旅游开发。基于需求层次理论,提出农业资源旅游开发层次理论,把农业资源旅游开发从低到高依次分为:视觉开发、体验开发、产品开发、康养开发与文化开发五个层级,并以水稻资源为例,阐释了不同层级旅游产品开发的思路与产品形态。The integration of agriculture and tourism is an important way to enhance the comprehensive benefits of agriculture,which not only expands the versatility of agriculture,but also accelerates the tourism development of agricultural resources.Based on the hierarchy of needs theory,the article proposes the hierarchy theory of agricultural resource tourism development,which divides agricultural resource tourism into five levels from lowto high:visual,experiential,productive,healthy,and cultural development.And taking rice resources as an example,the development ideas and product forms of tourismproducts at different levels are explained.

关 键 词：需要层次理论 农业资源 旅游开发 

分 类 号：F303[经济管理—产业经济]