BYD and Beyond  

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作  者:Li Fangfang 

机构地区:[1]不详

出  处:《Beijing Review》2023年第34期27-27,共1页北京周报(英文版)

摘  要:By forging partnerships with other Chinese electric vehicle (EV) brands,BYD is pushing China’s auto industry to new heights and transcending its reputation as an affordable car brand.At an event marking the production of BYD’s 5 millionth new-energy vehicle (NEV) on August 9,founder and Chairman Wang Chuanfu’s emotional recollection of the company’s achievements was combined with a promotional video that highlighted BYD’s potential partnerships with rival brands and echoed the Chinese desire for a homemade world-class brand.He unabashedly positioned the brand as a pioneer in the revolution of the entire industry.

关 键 词:PROMOTION BYD Chairman 

分 类 号:D815[政治法律—国际关系]

 

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