亚运会外语语言环境建设--以杭州市日语旅游标识语建设为例  

Foreign Language Construction for the Asian Games--an Example of Japanese Tourism Signage Construction in Hangzhou

作　　者：冯亚静 Feng Yajing(Hangzhou Normal University,Hangzhou,311121)

机构地区：[1]杭州师范大学,杭州311121

出　　处：《语言与文化研究》2023年第5期5-8,共4页Language and Culture Research

基　　金：杭州市社科联项目“亚运会外语语言建设—杭州市日语标识语调查研究”(2020HZSL-ZC008)的阶段性成果。

摘　　要：本研究以服务于第19届杭州亚运会的成功举办为出发点,以为杭州市开放发展营造良好的外部舆论环境、树立良好的对外形象为落脚点,继续秉持“服务导向、科学规范、统筹兼顾”的思路,针对杭州市日语标识语的建设现状开展调研活动。进而探讨目前杭州市日语标识语建设工作中亟待解决的问题、分析非规范标识牌产生的原因,并提出相应的有效解决方案,为成功举办第19届亚运会贡献力量。This study takes serving the successful hosting of the 19th Asian Games in Hangzhou as the starting point,aiming to create a sound external environment of public opinion and establish a good external image for the opening development of Hangzhou.Upholding the idea of“service-oriented,scientific and standardized,and comprehensive”,the research was conducted focusing on the current situation of Japanese signage construction in Hangzhou.Furthermore,problems that need to be solved in the construction of Japanese signage in Hangzhou were discussed,accompanied with the analysis of causes of the non-standard Japanese signages in detail.Finally an effective and helpful solution was proposed,hoping to contribute to the successful hosting of 19th Asian Games in Hangzhou.

关 键 词：亚运会 外语语言建设 日语标识语 杭州市 旅游业 

分 类 号：H31[语言文字—英语]