“脱口秀+健康科普”的探索与实践  

Exploration and Practice of“Talk Show+Health Science Popularization”

作　　者：张思思 何艳红 陈晓发 邵健远 钟瑜[2] Zhang Sisi;He Yanhong;Chen Xiaofa;Shao Jianyuan;Zhong Yu(Guangzhou Center for Health Publicity and Education,Guangzhou 510630,China;Guangdong Food and Drug Vocational College,Guangzhou 510520,China)

机构地区：[1]广州市卫生健康宣传教育中心,广州510630 [2]广东食品药品职业学院,广州510520

出　　处：《健康教育与健康促进》2023年第4期433-435,共3页Health Education and Health Promotion

基　　金：2022年度广东食品药品职业学院质量工程项目(PX-44221862)。

摘　　要：脱口秀作为一种受到大众喜爱的电视节目形式,与健康科普的结合为健康教育机构开展健康知识普及带来了新的传播手段。“脱口秀+健康科普”以健康为话题,将健康知识、健康理念和健康技能以幽默逗趣的方式进行传播,唤起公众的健康意识,塑造健康行为。本文以广州市卫生健康宣传教育中心在广州电视台开办的《健康羊城脱口秀》节目为例,总结“脱口秀+健康科普”的实践经验,为健康教育机构利用脱口秀开展健康传播提出建议。As a popular variety show form,talk shows,combined with health science popularization,bring new means of dissemination for health education institutions to promote health knowledge.The Talk Show+Health Science Popularization focuses on health as a topic,spreading health knowledge,health concepts,and health skills in a humorous and humorous way,arousing public health awareness,and shaping healthy behavior.This article takes the Healthy Sheep City Talk Show program organized by the Guangzhou Health Promotion and Education Center on Guangzhou TV as an example to summarizes the practical experience of Talk Show+Health Science Popularization and provides suggestions for using new media to carry out secondary dissemination.

关 键 词：脱口秀 健康科普 健康教育 

分 类 号：G222[文化科学] R193[医药卫生—卫生事业管理]