乡村旅游地居民关系嵌入对亲旅游行为意向的影响机制  

The Influence Mechanism of Residents’Relational Embeddedness on Pro-Tourism Behavioral Intention in Rural Tourism Destinations

作　　者：鲍佳琪 黄震方[1] 余润哲 张子昂[1] Bao Jiaqi;Huang Zhenfang;Yu Runzhe;Zhang Ziang(School of Geography,Nanjing Normal University,Nanjing 210023,China)

机构地区：[1]南京师范大学地理科学学院,江苏南京210023

出　　处：《南京师大学报（自然科学版）》2023年第3期31-41,共11页Journal of Nanjing Normal University(Natural Science Edition)

基　　金：国家自然科学基金项目(42071175).

摘　　要：居民的亲旅游行为对乡村旅游及其可持续发展有着重要作用.基于“认知-情感-意向”理论,引入衡量居民之间关系的关系嵌入和居民与社区之间关系的社区依恋这两个变量,构建乡村旅游地居民亲旅游行为意向影响机制的理论模型,使用偏最小二乘结构方程模型(PLS-SEM)进行实证分析.研究结果表明:(1)积极旅游影响感知和居民满意度对亲旅游行为意向具有显著的直接正向影响;(2)关系嵌入直接正向影响社区依恋,并且关系嵌入和社区依恋可增强积极旅游影响感知,提高居民满意度,从而促进亲旅游行为意向;(3)消极旅游影响感知对亲旅游行为意向没有直接的显著影响,但可通过居民满意度间接影响亲旅游行为意向.研究揭示了居民亲旅游行为意向的影响机制,为促进居民支持旅游业、实现乡村旅游可持续发展提供理论依据和管理启示.Residents’pro-tourism behavior plays an important role in the success and sustainable development of rural tourism.Based on the theory of“cognition-affect-intention”,this paper introduces the variable relational embeddedness to measure the relationship between residents and the variable community attachment to measure the relationship between residents and communities,constructs a theoretical model of the influence mechanism of residents’pro-tourism behavioral intention in rural tourism destinations.Partial least squares structural equation modeling is used for the empirical test.The results show that:(1)Perception of positive tourism impact and residents’satisfaction have a significantly direct and positive influence on pro-tourism behavioral intention.(2)Relational embeddedness has a direct and positive influence on community attachment,and relational embeddedness and community attachment can strengthen the perception of positive tourism impact,improve residents’satisfaction,promote pro-tourism behavior intention.(3)There is no direct and significant relationship between perception of negative tourism impact and pro-tourism behavioral intention,but perception of negative tourism impact can indirectly influence pro-tourism behavioral intention through residents’satisfaction.This paper reveals the influence mechanism of residents’pro-tourism behavior intention,which provides theoretical basis and management enlightenment for promoting residents’support for tourism and achieving sustainable development of rural tourism.

关 键 词：关系嵌入 亲旅游行为意向 社区依恋 旅游影响感知 居民满意度 

分 类 号：F592[经济管理—旅游管理]